A clear, rich sound experience combined with modern technology, it is a multi-functional hearing aid that conveys love at first sound.

Make every moment in life sound better with ReSound LiNX Quattro's pioneering technology that gives clearer speech and new fuller sound improvements You get a richer experience throughout the day from the coffee brewing in the morning to the music playing in the evening all with greater clarity and fullness of sounds.

Oticon has unveiled a new powerful, yet cost-effective, hearing aid. The Oticon Siya is a new innovation from the pioneers of BrainHearing™ and offers forward-thinking lifestyle enhancing technologies in an instrument with superb sound quality never before seen in the essentials category. Notably, Oticon Siya includes the revolutionary internet-connectivity that made a splash in the headlines globally for the premium Oticon Opn™ hearing aid. It is the world’s first hearing aid at these price points with 2.4GHz Bluetooth® low energy technology.

With hundreds of different private hearing aids out there, how do you know you're getting the best advice?

One of the biggest questions people have about private hearing aids is 'how do I know which one is best for me?'

There are hundreds of models to choose from by numerous brands and with the selection of features varying on different technology specifications, even the best audiology professionals can get confused sometimes.

The traditional approach involves the audiologist asking a variety of 'lifestyle' questions and forming an interpretation of that individual's life in terms of sound. There is a genuine skill to this, particularly in asking the right questions and delving further into the important areas to assist in choosing the right device. This has been the best method so far but it leaves a lot of room for error... until now.

It may sound odd as a private independent retailer of hearing aids that we love our NHS. We love them so much that we have campaigned on their behalf via the British Society of Hearing Aid Audiologists to make sure that during these terrible times of government austerity that the audiology department hasn't had to cut its services by too much.

However, some hospitals have had no choice but to take measures to meet demands. These include cutting patient/ audiologist time or appointments completely, outsourcing to the private sector but paying peanuts, only fitting patients when their hearing is 'bad enough', only fitting one hearing aid where two are necessary and fitting cheaper hearing aids that are way behind modern technology. Let it be said though that there are some magnificent audiology departments, audiologists and hearing care assistants in hospitals and on the high street doing some sterling work.

Two of our audiologists have both worked in NHS audiology departments in the past and comment that there are good and bad departments, but the quality of the technology available to them on the private side is vastly superior. Here are just some of the differences:

3. Style

Not everybody wants to wear hearing aids behind their ears. These can be extremely difficult for older people to fit. Many people would like their hearing aids to be 'invisible'. In the ear hearing aids are generally not available on the NHS.